Amid the Asian Financial Crisis at that time, the company launched its abbreviated name sake brand AIM Biscuits with a competitive pricing and with uniquely developed products for the Indonesian consumers. With AIM Biscuits company entered into the highly competitive mainstream of the Indonesian biscuit industry. It is the most versatile and wide variety biscuit brand of the company catering the preferences of consumers from all age groups. AIM Biscuits provide the experience of unique and innovative flavors from the range of its Roasted Corn Crackers, Toasty Cheese, Square Puff, Wafer to name a few. AIM branded products are widely available across all Modern and Traditional outlets in Indonesia.